My radio advertisement will be advertised during the time period of 4-6, a time when the ratings of Radio is at its highest due to the drive home slot. The advertisement targets people aged 16-22, due to its younger voices and younger culture. The timing of this advertisement is at its peak, and will be heard by many people who listen to Fox (as outlined in the Persona of ‘Luke’).
Image Advertisement;
The image of “Big M” is shown in the magazine, “Surf Life”, a magazine all about surfing and beach culture. The background image of my advertisement depicts Torquay beach, with surfers and beach reveller in the background. This appeals to the demographics personality and qualities, which will draw their attention to the advertisement. The beach scene contrasts well with the white text and the big image of the “Big M” carton, and this again draws the audience’s attention to the advertisement, which will ultimately spark their interest in purchasing a Big M, that “Quenches Surfer’s thirsts”. The Instructional piece at the bottom of the advertisement also depicts a scene for the audience, which outlines the feelings that they may feel after finishing a Surf. This instructional piece helps to set a scene for the audience for which they can relate to, and ultimately then urge them to buy a Big M.
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